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THE SAUDI MICE FORUM

A Platform for Innovation, Thought Leadership and Human Capital Development

8 - 9 January 2023

Crowne Plaza Riyadh RDC Hotel & Convention, KSA

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PROGRAM

Diamond Excellence Sponsor

SUPPORTING ASSOCIATION PARTNERS

INDUSTRY RESEARCH PARTNER

ORGANIZING PARTNER

FORUM PROGRAM

Click here to download program

FORUM TOPICS

Shaping the future
of the MICE industry

The Economic Impact
of the MICE Industry

Nationalization Vision 2030

Intersection and integration with other Sectors and between Organizers

Attracting
International Events

Business Events
in Destinations

Ecosystem and Partnerships
Enhancement

Convention and Exhibition Centers: Location and Cost

Innovation within
the Events Industry

Exhibitions: A conclusive alternative
to retail marketing

Filling the Skills Gap
within the Events Industry

Event Marketing & Monetization

WORKSHOPS

The program will include several workshops discussing important challenges within the sector as well as a series of professional workshops discussing key event organization aspects such as:

Event Operations Planning
and Project Management

Event MARCOM
and Sales Strategies

Event Budgeting
and P&L

Creating a Seamless
Attendee Experience

Risk
Management

Crowd
Management

Event Safety andSecurity Technologies

The Technical and Logistics Requirements Needed
for MICE Venues

Event Food and Beverage Standards

Main Official Contractor

Main Sponsor

Lunch Hosting Sponsor

Gala Dinner Sponsor

Contributing Sponsors

Marketing Partner

Media Partner

Creative Sponsor